There are lots of methodologies to get traffic to your web site. You want to make sure that you are getting qualified web traffic that is interested in your product or service.

Hits are meaningless. Sales are what you are after.

The best way to get qualified traffic is to determine what search terms are most applicable to your business. Those search terms are then used in pay-per-click advertising, search engine optimization, vertical portals or a combination of all three to drive traffic.

Once you are getting traffic you have to measure conversions. A conversion is basically just a visitor that initiates some type of action that you want them to take. This could mean making a purchase or picking up the phone and calling you. You can use the data from conversion tracking to determine what search terms are working best and make quality management decisions.